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Online Authorized Agreement – Distributors

Review and complete the agreement below and a representative will contact you.

Effective April 15, 2017

  1. KONG Brand Representation

To ensure compliance with KONG’s Authorized Online Agreement, execute KONG brand strategy.

  • Spell KONG with all capital letters
  • Use KONG approved benefits copy and bullets
  • Utilize KONG approved images, represented in the approved order of importance
  1. Retailer Type

Distributors may only sell to KONG Authorized Online Sellers. Eligible sellers must be pet specialty centric, over 85% of product mix is pet (units or dollar amount) with a main focus on dog and cat products. Must be registered as a KONG Authorized Online Seller prior to any business transactions.

  • Incorporate the full line of KONG Classic and treats
  • KONG brand advocates aspire to educate vs. sell the KONG brand
  • Selling on 3rd party sites (eBay, Amazon, Alibaba, Etsy etc.), drop-ship accounts, classified sites or direct messages on forums is strictly prohibited unless approved by KONG.
  1. KONG’s Minimum Advertised Price Policy(MAPP)

Sellers must adhere to commitments under KONG’s MAPP and abide by them.

Click Here for MAPP Document

Click Here for Minimum Advertised Price List

  1. KONG’s Trademarks

Setting up businesses, registering domain names, or social media usernames that contain any of KONG’s trademarks is strictly prohibited.

  1. Maintain current business information and disclose all locations, retailers and sellers that carry KONG product

Keep up-to-date company information and disclose all retail locations that carry KONG through the term of your Authorized Online Agreement with KONG.

Qualifying sales must be made through: Authorized brick and mortar stores, e-commerce sites or temporary store fronts (events, trade shows, pop up stores, etc.)

  1. Sell KONG products in original packaging

May not modify original KONG packaging in any way before reselling. This will ensure quality control, guaranteeing product is genuine.

Please note, by completing and submitting the information below you are agreeing to abide by the Authorized Online Agreement, MAPP, and KONG product pricing.

Authorized Seller Representative



If you would like to download a copy of all documents Click Here